As leading consumer-packaged goods (CPG) brands continue to raise their prices slowly but persistently, shoppers who are on the fence are looking for more affordable options. According to a Reuters report Monday (April 15), Procter & Gamble is finally expecting its price increase contribution to...
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives...
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last quarter because it raised prices on its household items, showing that even with inflation, people are still buying the company’s...
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on Wednesday (Oct. 18), reporting net sales of $21.9 billion, an increase of 6% from the prior year. According to Jon...
February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]
January 23, 2024
It turns out Procter & Gamble, the company which makes household staples like Tide detergent, Bounty paper towels, and Crest toothpaste, made more money last quarter because it raised prices...
February 08, 2023
Smaller grocers are again caught between consumers and prices as major brands pass on their commodities costs. Shoppers globally are expected to pay even more for branded food items in...
August 24, 2018
Consider it the new normal. Consider it a rollercoaster ride. Consider it a reason to drink, down antacids or aspirin, or crawl under the covers and imagine white sandy beaches...
October 18, 2023
Procter & Gamble (P&G), the consumer goods giant known for brands like Tide detergent and Pampers diapers, announced first quarter fiscal year 2024 results on Wednesday (Oct. 18), reporting net sales of $21.9 billion, an increase of 6% from the prior year. According to Jon Moeller, chairman of the board, president and CEO, the company’s […]
July 28, 2023
Consumers are generally not trading down to generic brands of everyday items, despite rising prices. Procter & Gamble — the maker of brands like Crest, Tide and Pampers — said Friday (July 28) during its quarterly earnings call...
February 23, 2023
Procter & Gamble’s CFO says the company is at something of a price increase crossroads. Speaking at an industry conference Thursday (Feb. 23), Andre Schulten said the consumer packaged goods...
October 20, 2020
The Procter & Gamble Company reported on Tuesday (Oct. 20) that organic sales in its beauty segment rose 7 percent compared to a year prior, with personal cleansing growing more...
