Promotions news and trends

Target Seeks New Marketing Chief in Leadership Shakeup
Retail // June 25, 2024

Target is seeking a new head of marketing amid a spate of leadership changes. The retail giant’s current chief marketing officer, Lisa Roath, has been named Target’s new chief merchandising officer for food, essentials and beauty, scheduled to take on that role early next year,...

Restaurants Push Promotions as Diners Lose Appetite for High Prices
Retail // June 23, 2024

Consumers are spending less at restaurants as menu prices remain high.  And as Seeking Alpha reported Saturday (June 22), it’s a situation that’s left some eateries embracing creative promotions to entice their customers. The report focuses on three brands: Chipotle, Starbucks and McDonald’s, the last...

Walmart and Amazon Compete for Deal-Seeking Electronics Customers
Retail // March 22, 2024

Walmart is looking to MacBooks to drive up its share of consumer electronics spending as Amazon continues to widen its lead in the category. The mega-retailer recently announced that it is now selling the MacBook Air with the M1 chip on its website, with the product...

Consumers Want Personalized Promotions; Just Half Receive Relevant Ones
Consumer Insights // March 01, 2024

Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on how consumers shop, but failing to fully understand a customer’s needs can result in offers that...

Interviews & Exclusives
Walmart and Amazon Compete for Deal-Seeking Electronics Customers

March 22, 2024
Walmart is looking to MacBooks to drive up its share of consumer electronics spending as Amazon continues to widen its lead in the category. The mega-retailer recently announced that it is now selling the MacBook Air with the M1 chip on its website, with the product soon to come to stores, touting the $699 price point. […]

Consumers Want Personalized Promotions; Just Half Receive Relevant Ones

March 01, 2024
Everyone likes a customized gift, right?  Yes, but only if it’s the right gift. A recent study from PYMNTS Intelligence confirms personalized offers from merchants can have a big impact on...

More Than Half of Consumers Say Personalized Offers Miss the Mark

December 29, 2023
Personalized offers can be a game changer for merchants. Still, attempts that miss the mark have the potential to annoy and alienate potential customers. Despite these offers’ potential to provide...

As Consumers Trade Down, Brands Text Early to Boost Holiday Sales

October 03, 2023
It’s hard to ignore the omnipresence of our mobile phones. We turn to them countless times throughout the day, making them an indispensable part of our daily routine. While the...

Quick Reads
Food, Packaged Goods Firms Boost Promotions Amid Consumer Caution

July 07, 2024
After years of steady price increases, food and packaged goods manufacturers and retailers are reportedly offering more discounts in both the United States and Europe. In the U.S., in the 12 months ending in June, 28.6% of products were sold with promotions such as discounts, coupons and spending on special placement of the products in stores, […]

Target Seeks New Marketing Chief in Leadership Shakeup

June 25, 2024
Target is seeking a new head of marketing amid a spate of leadership changes. The retail giant’s current chief marketing officer, Lisa Roath, has been named Target’s new chief merchandising...

Restaurants Push Promotions as Diners Lose Appetite for High Prices

June 23, 2024
Consumers are spending less at restaurants as menu prices remain high.  And as Seeking Alpha reported Saturday (June 22), it’s a situation that’s left some eateries embracing creative promotions to...

Retailers Rethink Promotions Ahead of Shopping’s ‘Super Bowl’

November 19, 2023
Some retailers are reportedly reexamining their promotional strategies to stave off a muted holiday season. “It’s our Super Bowl,” Tapestry finance chief Scott Roe said of the holiday shopping season in a Sunday (Nov....