Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall Street Journal said. This comes as clients of marketing firms are looking more for eCommerce services. Profitero’s work involves digital...
May 03, 2022
Publicis Groupe, a French advertising holding company, has acquired Profitero, an eCommerce software company providing brand analytics, a report Tuesday (May 3) from The Wall Street Journal said. This comes as clients of marketing firms are looking more for eCommerce services. Profitero’s work involves digital commerce software and services for brands, such as offerings helping […]
