Publicis Sapient news and trends

Can Levi’s Win the D2C Game? Brand Bets Big on Direct Connection With Consumers
Earnings // October 07, 2024

Levi Strauss & Co. is evaluating the possible sale of its Dockers brand amid its transformation to a direct-to-consumer (D2C)-first retailer. Once a dominant name in khakis, Dockers has struggled to maintain its relevance in a marketplace driven by changing consumer preferences and the rise...

The Chatbot Will See You Now: Medical Experts Debate the Rise of AI Healthcare
Healthcare // April 22, 2024

As artificial intelligence (AI)-powered chatbots become increasingly common in healthcare, questions about their effectiveness and reliability continue to spark debate. The World Health Organization (WHO) has introduced an AI health assistant, but recent reports say it’s not always accurate. Experts say health chatbots could have...

Amazon’s ‘Just Walk Out’ Pivot: Reimagining Tech
Amazon // April 08, 2024

Amazon is scaling back its artificial intelligence (AI) system that lets customers leave stores without having to provide payment, and experts say there are lessons to be drawn from this decision. The retail giant’s recent move to install Dash Carts in place of its Just Walk...

Virtual Replicas of Real-World Assets Help Companies Design for Efficiency and Innovation
artificial intelligence // March 11, 2024

Artificial intelligence (AI) and digital twins are teaming up to help companies make smarter decisions by mirroring real-world assets and analyzing data.  Digital twins are virtual replicas of physical objects and systems that can be made more useful with AI algorithms that analyze and learn...

Interviews & Exclusives
Can Levi’s Win the D2C Game? Brand Bets Big on Direct Connection With Consumers

October 07, 2024
Levi Strauss & Co. is evaluating the possible sale of its Dockers brand amid its transformation to a direct-to-consumer (D2C)-first retailer. Once a dominant name in khakis, Dockers has struggled to maintain its relevance in a marketplace driven by changing consumer preferences and the rise of athleisure, experts told PYMNTS. The decision to explore strategic […]

The Chatbot Will See You Now: Medical Experts Debate the Rise of AI Healthcare

April 22, 2024
As artificial intelligence (AI)-powered chatbots become increasingly common in healthcare, questions about their effectiveness and reliability continue to spark debate. The World Health Organization (WHO) has introduced an AI health...

Quick Reads
Family Dollar to Add Redesigned Wallet and Intelligent Search to App

September 15, 2023
Family Dollar is set to launch a new mobile app in October that aims to enhance the shopping experience for its customers. The app will feature a revamped interface and navigation, making it easier for shoppers to manage coupons via a redesigned wallet feature, explore weekly ads and find products, the discount store chain said […]