Puma news and trends

This Week in AI: Bots Transform Shopping as Tech Giants Roll Out Digital Assistants

December 13, 2024
How AI Helps Boost Payment Authorizations
Puma Unveils AI-Designed Sneaker, Sparking Debate on the Future of Fashion Creativity
artificial intelligence // December 09, 2024

Artificial intelligence (AI) is rapidly reshaping how major fashion brands conceive and design products, highlighted by Puma’s release of a new AI-developed sneaker this month. The growing adoption of AI tools in fashion houses’ design studios signals a fundamental change in an industry long defined...

Google Reports 2 Million Developers Building With Its GenAI Solutions
artificial intelligence // September 24, 2024

Google’s artificial intelligence (AI) model Gemini is being put to work by companies in a variety of ways, delivering answers, recommendations and new capabilities to both customers and employees. More than 2 million developers are building with Google’s generative AI solutions, the company said in...

Puma Sales Drop As Argentina’s Peso Takes Abrupt Dive 
Retail // January 25, 2024

Footwear brand Puma is cautioning that external challenges are expected to persist throughout 2024.  “For 2024, we foresee the geopolitical and macroeconomic challenges as well as highly volatile currencies to persist,” said Puma CEO Arne Freundt in a Wednesday (Jan. 24) statement.  “This continues to weigh...

RBC Capital Markets Predicts Luxury Sector Downturn
Retail // October 11, 2023

The luxury goods sector may be facing a potential downturn, according to RBC Capital Markets. The investment bank said in a recent note that one of the key factors is the expectation of a consolidation of the strong gains that luxury goods makers have experienced in...

Quick Reads
Google Reports 2 Million Developers Building With Its GenAI Solutions

September 24, 2024
Google’s artificial intelligence (AI) model Gemini is being put to work by companies in a variety of ways, delivering answers, recommendations and new capabilities to both customers and employees. More than 2 million developers are building with Google’s generative AI solutions, the company said in a Tuesday (Sept. 24) media kit shared with PYMNTS. “We’re […]

RBC Capital Markets Predicts Luxury Sector Downturn

October 11, 2023
The luxury goods sector may be facing a potential downturn, according to RBC Capital Markets. The investment bank said in a recent note that one of the key factors is the...

PUMA To Capitalize On eSports Trend With Cloud9 Partnership

October 10, 2019
PUMA has announced that it is signing a multi-year deal with eSports brand Cloud9 to make clothing for gamers in the same way it makes soccer jerseys and other sports-related...

Amazon Canada Opens Up Online Clothing Shop

June 12, 2015
Amazon.ca will now offer clothes and shoes from brands such as Levi’s, Puma, and French Connection, adding 1.5 million items to its inventory, according to Reuters. Last year, the online retailer...