Card-linked marketing uses past purchase data to create targeted, relevant offers to potential customers that are often presented through mobile or online banking applications. By using their credit or debit cards to subscribe to these offers, consumers in exchange get rewards, discounts or special benefits...
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline and improve customer engagement. These programs must always evolve, Dean noted, “as the overall economy around us is always changing...
Inflation is at multi-decade highs, forcing us to scrutinize where every dollar is going and how to stretch those dollars as far as possible. In the meantime, we’re fine-tuning the household budgets, sometimes on the fly. Banyan CMO Andrea Gilman and Copper CEO Eddie Behringer...
July 28, 2023
Eric Dean, head of platform partnerships at Banyan, told PYMNTS that flexibility must govern marketing programs as merchants and financial institutions (FIs) seek to streamline and improve customer engagement. These programs must always evolve, Dean noted, “as the overall economy around us is always changing too.” Program managers and senior executives must find ways to […]
November 08, 2022
Inflation is at multi-decade highs, forcing us to scrutinize where every dollar is going and how to stretch those dollars as far as possible. In the meantime, we’re fine-tuning the...
June 06, 2024
British receipt data startup Slip has raised $3.2 million in seed funding. “Having launched the product last year and seeing great results so far, this capital allows us to accelerate our growth across the U.K., and internationally over the next few years,” Tash Grossman, Slip’s CEO, wrote on LinkedIn on Thursday (June 6). “So for […]
