The Republican National Convention: 50,000 in-person attendees, tens of millions more watching at home, four days of wall-to-wall coverage on TV and online. What retail brand wouldn’t want a piece of that action, to gain exposure by plastering its name all over the Quicken Loans...
SeaWorld is riding a wave of positive press (and a stock share increase) following its announcement that it will be phasing out the killer whale shows at its parks. But the question remains: Can a retailer survive in the long term after dissociating itself from...
One of the most successful advertising campaigns of the 21st century, Dos Equis’ “Most Interesting Man In The World,” is changing direction in an attempt to appeal to millennials. Given that the existing version had already been a hit among young consumers for nearly a...
It’s been a little over a week since Uber released its new logo, and the largely negative consumer reaction hasn’t quieted down. Beyond answering the puzzling question as to why it made such a drastic branding change, is the ridesharing vanguard prepared to do an...