Imagine growing up in a world where the internet — and the good and bad parts of it — has always existed. That’s the reality for those born in the mid-to-late 1990s, the group known as Generation Z, or “Gen Zers,” for short. As such, it should...
As retailers scramble to implement “the next big thing” in connecting with consumers — mobile, social, anything that’s new — they might be missing an even greater opportunity right under their noses. According to a new study, that old saw email, in many cases, is...
Retail advertising might be fighting a losing battle against technology that increasingly allows consumers to avoid commercials … but a recent study shows that there’s a place where video ads aren’t just tolerated by shoppers, they’re welcomed by them. OOH (out-of-home) digital media at store...
If this paragraph was a mobile video advertisement, the brand responsible for it would have already used up a significant amount of its allotted time in attempting to appeal to millennials. It sounds like a joke, but it kind of isn’t. A new study shows...
July 21, 2018
When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive attention is even harder. Actually managing to grab customers’ attention with whatever eye-popping experiment one is hoping to roll out is no small feat – particularly in an era when […]
July 20, 2017
Imagine growing up in a world where the internet — and the good and bad parts of it — has always existed. That’s the reality for those born in the mid-to-late 1990s, the group known as Generation Z, or “Gen Zers,” for short. As such, it should come as no surprise that social media has had a […]
March 23, 2016
Is there a limit to how many marketing emails customers will put up with? According to a new study, the answer is very much yes. EMarketer shares the recently released...
January 28, 2016
Would you believe that Amazon has never run an ad during the Super Bowl? Well, it hasn’t — but that’s going to change this year. As The Verge reported yesterday...
December 23, 2015
It’s Bullseye! You know … the Target mascot. You don’t quite recognize him? That might be because Target hasn’t really featured the dog in much of its on-air or in-store...
