Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable ads on YouTube to inspire consumers to purchase items for same-day delivery, Instacart said in...
Back in October of last year, collaborative research by PYMNTS Intelligence and sticky.io found that a few relatively small subsets of consumers were driving the bulk of merchants’ revenues. That’s especially true with subscription firms, where Loyalists, Persuadables and Short-Timers, the three segments we’d identified,...
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments...
PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases as well as wider spending patterns from the millions of people using PayPal and Venmo, the company announced Tuesday (May 28)....
May 28, 2024
Following a trend that has been predicted since JPMorgan Chase announced Chase Media in early April, PayPal has announced the creation of a new advertising division, PayPal Ads, which aims to utilize the company’s vast user data to help advertisers reach targeted audiences. The payments giant would create this ad network using data from user […]
May 10, 2024
As retail behemoths Amazon and Walmart compete for consumers’ spending, both are turning to video streaming ads to open up new sales opportunities and drive conversion. On Wednesday (May 8),...
April 15, 2024
As brands see their ad spending across traditional digital media channels doesn’t go as far as it once did, eCommerce merchants are seizing on the opportunity to open up new...
April 09, 2024
Banks need new revenue streams. Retailers (and other businesses operating with razor-thin margins) need to fine-tune their go-to-market strategies and gain higher returns on marketing and advertising spend. To that...
December 03, 2024
Walmart has completed its $2.3 billion purchase of smart television maker Vizio. The deal, aimed at bolstering the company’s retail media offerings, closed after a federally required waiting period expired, the retail giant announced Tuesday (Dec. 3). “The acquisition of Vizio and its SmartCast Operating System allows Walmart to serve its customers in new ways […]
June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable...
May 28, 2024
PayPal is developing an advertising sales business built on its user data. The payments giant would create this ad network using data from user purchases as well as wider spending...
April 25, 2024
Best Buy has launched a retail media partnership with consumer technology publication CNET. The collaboration is designed to help brands reach larger audiences of “high intent” shoppers at a time when many consumers...
