As food prices skyrocket, name brands are challenged to find ways to reinforce their relationships with consumers or risk losing them to more affordable competitors. Mondelēz International, for one, is using a tried-and-true method — giving shoppers free things. In a conversation-changing move, the company...
As consumers turned to biscuits and chocolate for comfort amid the coronavirus pandemic, Mondelez International Inc. held or gained market share in roughly 80 percent of its markets in the first quarter. Chairman and CEO Dirk Van de Put said on an earnings call that...
