As food and beverage brands look for new ways to drive acquisition and loyalty, key players are turning to virtual worlds to reach consumers in more parts of their day-to-day digital routines. Take, for instance, video game worlds. Quick-service restaurant (QSR) chain Whataburger announced Monday...
Retail brands are using media partnerships in creative ways to drive engagement, reaching consumers at more parts of their day-to-day routines. Take, for instance, insect repellant brand Off. The company earlier this month announced a partnership with The Weather Channel to provide an “OFF!Cast Mosquito...
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product —...
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller coasters, mazes and games, the company said in a Friday (June 28) press release. “Our goal...
May 13, 2024
The CE 100 Index was up 1.7% through the past week, and earnings were the dominant theme across all pillars. Pay and Be Paid Pillar Leads the Pack Pillar by pillar performance was mixed. Within the Pay and Be Paid segment, which gained 7.7%, Sezzle surged 65.9%. The company’s massive rally came on the heels of first quarter earnings, which […]
April 30, 2024
Many gamers are open to making purchases while they explore their favorite virtual worlds, and retailers are seizing on the opportunity. Most recently, Walmart launched a store within the world of Roblox Monday (April 29) where...
March 25, 2024
The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground. DraftKings surged 13%, leading the “Have Fun” segment 2% higher for the week. ...
January 31, 2024
As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities. Embracing the same sentiment, Spanish retailer Mango has entered the realm of Roblox, solidifying its...
July 01, 2024
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox, which is powered by Walmart, U.S. visitors can buy a Roblox-exclusive limited-edition physical product — a hoodie — as well as a selection of other […]
June 28, 2024
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller...
June 13, 2024
Walmart will relaunch its private-label fashion brand No Boundaries in stores and online July 16. Aimed at young adults, the No Boundaries brand has been refreshed by a Generation Z-focused...
March 18, 2024
Universal Music Group (UMG), Republic Records and Styngr partnered on a solution that helps music labels curate, distribute and monetize music across the Roblox platform. The new solution, Boombox, helps music labels launch playlists and integrate them into...
