Roblox news and trends

CE 100 Index Gains 2.1% as Porch Soars and Fiverr Roars After Earnings
Connected Economy // November 03, 2024

The avalanche of earnings reports continued this past week, driving the CE 100 Index 2.1% higher. Porch Group shares surged nearly 73%  and drove the Live segment ahead by 7.6%. The company said this week that the Texas Department of Insurance has approved its application...

Roblox: Engaging Bigger Kids With Better Content Drives More Payments
Earnings // October 31, 2024

Youth-focused video game and metaverse company Roblox is experience a growth spurt. Users over the age of 13 are now a majority of the company’s hundreds of millions of users. “We’re currently at less than 3% of our TAM in the gaming market space,” executives...

Roblox Retools User Engagement and Sees 21% Jump in Active Users
Earnings // August 01, 2024

Roblox, the virtual world gaming platform, reported a record 79.5 million average daily active users (DAUs), representing a 21% increase from the previous year, the company said in its second-quarter earnings report released Thursday (Aug. 1). “Our strong Q2 growth across all core metrics is...

Fashion Brands Drop Virtual Goods to Drive Omnichannel Engagement
Retail // July 15, 2024

From the metaverse to video game worlds, fashion companies are releasing digital clothing and accessories to create new sales opportunities and get consumers to engage more with their brands. Vans, for instance, is expanding its presence within online game platform and game creation system Roblox....

Interviews & Exclusives
Sezzle’s Surge Leads 1.7% Gain for CE 100 Index

May 13, 2024
The CE 100 Index was up 1.7% through the past week, and earnings were the dominant theme across all pillars.  Pay and Be Paid Pillar Leads the Pack  Pillar by pillar performance was mixed. Within the Pay and Be Paid segment, which gained 7.7%, Sezzle surged 65.9%. The company’s massive rally came on the heels of first quarter earnings, which […]

Young Consumers Make Next-Level Purchases From In-Video-Game Stores

April 30, 2024
Many gamers are open to making purchases while they explore their favorite virtual worlds, and retailers are seizing on the opportunity. Most recently, Walmart launched a store within the world of Roblox Monday (April 29) where...

DraftKings, FedEx Lead CE 100 Index Gains

March 25, 2024
The CE 100 Index was up nearly 2%, capping a week that saw most pillars gain ground.  DraftKings surged 13%, leading the “Have Fun” segment 2% higher for the week. ...

The 216 Million Reasons Why Mango, LensCrafters and Worldline Are Betting on the Metaverse

January 31, 2024
As technology advances, the metaverse is growing, offering immersive experiences, social connectivity, and economic opportunities.  Embracing the same sentiment, Spanish retailer Mango has entered the realm of Roblox, solidifying its...

Quick Reads
Roblox Incents Gamers to Skip the App Store

November 27, 2024
Roblox has begun offering users a new, and apparently permanent deal on its in-game currency. Users who purchase Robux on the web and through gift cards will get 25% more from the youth-focused video game and metaverse company than if they purchased from an app store instead. That’s according to a Wednesday (Nov. 27) report by TechCrunch, which […]

E.l.f. Begins Selling Physical Products Through Roblox Virtual Kiosk

July 01, 2024
Beauty brand e.l.f. has expanded its partnership with virtual world and gaming platform Roblox to include real-world commerce. In the new virtual kiosk within the e.l.f. Up! experience on Roblox,...

Six Flags Launches Roblox Metaverse Experience With Rewards Program

June 28, 2024
Six Flags, an operator of theme parks and water parks, has launched a metaverse experience on Roblox that includes a rewards program. The Six Flags Metaverse on Roblox offers virtual roller...

Walmart to Relaunch Private-Label Fashion Brand ‘No Boundaries’

June 13, 2024
Walmart will relaunch its private-label fashion brand No Boundaries in stores and online July 16. Aimed at young adults, the No Boundaries brand has been refreshed by a Generation Z-focused...