In the latest of a series of investments, Foot Locker backed children’s clothing brand Rockets of Awesome with $12.5 million in funding. The brand will start selling on the retailer’s children’s website and bring mini-stores to Kids Foot Locker venues, CNBC reported. “The investment represents a...
Mothers are special people. Moms kiss scraped knees, edit term papers, cook meals, clean rooms and listen to Disney soundtracks on repeat for days, even months. Moms cheer us on from the sidelines and celebrate our birthdays by telling us how lucky she is to...
In many businesses, acquiring customers used to be a function of where the business was located — a high traffic intersection for a convenience store or a well-heeled mall for a clothing retailer. Technology, of course, changed all that. It’s also made the offering of...
Before Rockets of Awesome Founder and CEO Rachel Blumenthal had a thriving business — her subscription service for children’s clothes — she was a mom with a problem: There is no such thing as being done with clothes shopping for kids. No matter what anyone...
March 21, 2022
Things do not seem to be awesome for children’s clothing startup Rockets of Awesome. As The Wall Street Journal reported Monday (March 21) – citing emails and people familiar with the matter – the company’s funds are dwindling, leading it to consider a sale. Launched in 2016, Rockets of Awesome is known for selling trendy […]
February 26, 2019
In the latest of a series of investments, Foot Locker backed children’s clothing brand Rockets of Awesome with $12.5 million in funding. The brand will start selling on the retailer’s children’s...
