Rokt news and trends

Klarna Boosts Profits With ChatGPT as BNPL Firms Tap AI
Buy Now Pay Later // April 08, 2024

Klarna is seeing generative artificial intelligence improve its margins, as buy now, pay later (BNPL) firms turn to new digital capabilities to address their profitability challenges. ChatGPT parent company OpenAI shared Friday (April 5) that the payments network’s adoption of the technology is estimated to yield a $40 million...

Rokt to Acquire AfterSell and Expand Shopify User Tools
Acquisitions // January 12, 2024

Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  These tools will help small- to medium-sized businesses (SMBs) boost revenue and enhance their customers’ shopping experience, Rokt said in a Thursday (Jan. 11) press release. ...

Afterpay Partners With Rokt to Deliver Targeted Offers at Checkout
Partnerships // November 16, 2023

Buy now, pay later (BNPL) provider Afterpay partnered with eCommerce technology company Rokt. The collaboration aims to expand Afterpay’s ads business and provide eCommerce shoppers with more relevant offers at checkout, the companies said in a Thursday (Nov. 16) press release. Rokt uses machine learning (ML)...

Klarna and Rokt Partner to Enhance eCommerce Marketing
Partnerships // October 17, 2023

Global payments network Klarna is partnering with eCommerce solutions firm Rokt. The collaboration aims to leverage Rokt’s artificial intelligence (AI) technology to deliver more relevant marketing solutions for retailers and enhance consumer experiences on Klarna’s shopping app, the companies said in a Tuesday (Oct. 17) press release. “We are dedicated...

Interviews & Exclusives
Payments Automation Helps Main Street Navigate Economic Challenges

May 31, 2023
Companies that invested in technology to improve working capital transparency during the pandemic saw overwhelmingly positive results. Seventy-seven percent of surveyed CFOs said they saw improved processes from working capital and credit digitization. However, the current economic crisis is exposing where transparency blind spots continue to create issues. Payments and cash flow troubles exacerbated by […]

Macro Economy Puts Seasonality of Working Capital in Focus

April 19, 2023
When things spiral out of control, CFOs need to have the proper controls. That’s according to Nathaniel Katz, chief financial officer at eCommerce software provider Rokt, who said during a recent interview for...

Rokt CFO: Use Data and Better Tech to Move Fast With Certainty

January 27, 2023
CFO responsibilities are evolving alongside operational advancements and empowering today’s finance leaders to drive holistic growth. “A lot of what the CFO job at a fast-paced, high-growth company entails is...

Quick Reads
Rokt to Acquire AfterSell and Expand Shopify User Tools

January 12, 2024
Rokt has agreed to acquire AfterSell in a move the company says will provide more tools to Rokt Shopify app users.  These tools will help small- to medium-sized businesses (SMBs) boost revenue and enhance their customers’ shopping experience, Rokt said in a Thursday (Jan. 11) press release.  “AfterSell has built a brilliant roster of SMB clients on […]

Afterpay Partners With Rokt to Deliver Targeted Offers at Checkout

November 16, 2023
Buy now, pay later (BNPL) provider Afterpay partnered with eCommerce technology company Rokt. The collaboration aims to expand Afterpay’s ads business and provide eCommerce shoppers with more relevant offers at checkout,...

Klarna and Rokt Partner to Enhance eCommerce Marketing

October 17, 2023
Global payments network Klarna is partnering with eCommerce solutions firm Rokt. The collaboration aims to leverage Rokt’s artificial intelligence (AI) technology to deliver more relevant marketing solutions for retailers and enhance consumer experiences on Klarna’s...

Rokt Launches Marketplace for Presenting Payment-Related Offers to Shoppers

May 11, 2023
Rokt has launched a marketplace that enables eCommerce businesses to monetize their checkout page. With the new Rokt Payments Marketplace, these businesses can allow payment providers to present relevant credit...