Rural news and trends

High-Income Urban Consumers 25% More Likely to Live Paycheck-to-Paycheck Than Suburban Counterparts
Personal Finance // August 24, 2023

The ongoing cost-of-living crisis continues to affect consumers across the United States, and having higher incomes does not necessarily shield one from feeling the financial pinch.  The ‘New Reality Check: The Regional Divide Edition’ report by PYMNTS and LendingClub offers a comprehensive and accurate overview of...

7 in 10 Urban Consumers Live Paycheck to Paycheck
Consumer Finance // May 24, 2023

Life continues to be more expensive for everyone. Data shows that United States consumers in urban centers, in particular, are feeling the financial crunch. PYMNTS’ research finds that 61% of consumers lived paycheck to paycheck in April 2023, a share similar to last year. Consumers...

Report Shows US Small Towns Lost 14 Pct Of Banks Between 2012-17
Banking // December 23, 2019

Financial institutions have been abandoning American smaller towns in striking numbers over the past decade, presenting a significant economic challenge in the communities they serve, according to a report from Bloomberg. More than 1,500 bank branches shuttered between 2012 and 2017, according to a recent...

Deep Dive: How Buy Online, Pickup In Store Helps Retailers Compete Against Delivery Giants
Automated Retail // August 28, 2019

Retailers seeking to provide rapid deliveries face an ever-moving target as consumers’ definition of speed evolves. Customers who were once content to wait three to five business days for packages have become accustomed to Amazon Prime’s free two-day delivery and expect to find such conveniences...

Interviews & Exclusives
Rural Consumers Shun Digital Healthcare Services

November 10, 2023
The use of digital health and wellness tools has become increasingly important, proving particularly crucial in rural areas with limited brick-and-mortar healthcare facilities. Despite this, rural consumers are trailing behind their urban counterparts in embracing these digital solutions.  In The “ConnectedEconomy™ Monthly Report: The Urban-Rural Health Divide Edition,” PYMNTS Intelligence draws insights from a survey of […]

High-Income Urban Consumers 25% More Likely to Live Paycheck-to-Paycheck Than Suburban Counterparts

August 24, 2023
The ongoing cost-of-living crisis continues to affect consumers across the United States, and having higher incomes does not necessarily shield one from feeling the financial pinch.  The ‘New Reality Check:...

Quick Reads
Report Shows US Small Towns Lost 14 Pct Of Banks Between 2012-17

December 23, 2019
Financial institutions have been abandoning American smaller towns in striking numbers over the past decade, presenting a significant economic challenge in the communities they serve, according to a report from Bloomberg. More than 1,500 bank branches shuttered between 2012 and 2017, according to a recent Federal Reserve report. Allendale, South Carolina, a modest but previously […]

Amazon Eyes Rural America For eCommerce Expansion

March 15, 2019
According to a new study by Amazon, improved access to digital tech could help rural businesses add 360,000 full-time jobs and contribute an additional $140 million to the U.S. economy....