Saks is now offering digital advertising to connect brands with luxury shoppers on its platform. The new Saks Media Network delivers sponsored product ads and display banners on the luxury eCommerce platform, Saks.com, the retailer said in a Tuesday (April 23) press release. “Our view of the...
As brick-and-mortar retailers look for new ways to remain relevant amid commerce’s digital transformation, Saks Fifth Avenue is turning its focus to automotive sales in an effort to drive both online engagement and in-store visits. The eCommerce arm of the luxury department store chain announced...
Skims, a brand created by Kim Kardashian that specializes in underwear, loungewear and shapewear, has expanded its retail reach through a partnership with luxury department store Saks Fifth Avenue to better meet consumer demand. Skims has partnered with Willo Perron of Perron-Roettinger to create...
Luxury retailers are promoting exclusivity as a way to focus on their core customers and keep them engaged. Following in the footsteps of iconic brands like Hermès, retailers such as Saks and Gucci have launched efforts that cater to their top clients. Saks Goes the...
January 19, 2023
Lab-grown diamonds are gaining ground with consumers and retailers as sustainability meets luxury online and in-store. If there’s one brand to watch, it’s VRAI (pronounced “vray” meaning “true” in French), which distills diamonds from carbon atomized in a plasma reactor and grows them into jewelry-grade gems. VRAI was acquired by Diamond Foundry in 2016 and […]
April 23, 2024
Saks is now offering digital advertising to connect brands with luxury shoppers on its platform. The new Saks Media Network delivers sponsored product ads and display banners on the luxury eCommerce platform, Saks.com, the retailer said in a Tuesday (April 23) press release. “Our view of the full shopping journey across the Saks Fifth Avenue digital and […]
January 20, 2022
The luxury brand Saks has launched a service called Saks Stylist, a personal stylist and shopping tool available on its website and mobile app. The new service, announced Thursday (Jan....
January 06, 2022
Luxury eCommerce platform Saks on Thursday (Jan. 6) launched The Wellness Shop on Saks.com, with both men’s and women’s spaces in the top navigation on the website and four key...
October 26, 2021
GXO Logistics, Inc. and Saks on Tuesday (Oct. 26) announced the GXO eFulfillment center in Middletown, Pennsylvania, has begun shipping Saks’ luxury fashion apparel and goods directly to customers across...
