Sales Events news and trends

Earliest Holiday Shopping Events Pit ‘Christmas Creep’ Against ‘Sales Fatigue’
Retail // October 03, 2022

The so-called “Christmas Creep,” where holiday shopping and sales events start earlier and earlier each year, has become so entrenched in retail circles that it even has its own Wikipedia page that dates the trend back to the mid 1980’s. Today, the notion of “Black Friday”...

Amazon Gets Jump on Holiday Shopping With October Prime Days
Amazon // September 26, 2022

Amazon Prime members in 15 countries will get early access to discounts and exclusive subscriber-only deals October 11th and 12th the ecommerce giant announced today. According to a press release on Monday (Sept. 25), this first-ever Prime Early Access Sale will include a stream of...

Interviews & Exclusives
Consumers Looking for Bargains Shopped Amazon Over Walmart in Summer Deal Days

July 28, 2023
Amazon Prime Days and Walmart+ Week showed high participation this year. Consumers engaged more when they saw better bargains during the world’s top two retailers’ deal days. Data finds that customers who participated in July’s sales events were primarily motivated by the deals and savings promised by both retailers. Bargains were a key driver for […]

Quick Reads
Amazon Gets Jump on Holiday Shopping With October Prime Days

September 26, 2022
Amazon Prime members in 15 countries will get early access to discounts and exclusive subscriber-only deals October 11th and 12th the ecommerce giant announced today. According to a press release on Monday (Sept. 25), this first-ever Prime Early Access Sale will include a stream of new product drops throughout the event, with details being updated […]