Santa news and trends

Can The Santa Experience Save Brick-And-Mortar Retail This Holiday Season?
Retail // December 07, 2019

Some holiday traditions are easy to explain — things like wrapping presents, drinking hot chocolate and baking cookies are all neatly summed up with the knowledge that the vast majority of people like opening presents and eating cookies. Other traditions are a bit harder to understand...

Can The Gig Economy Stress-Bust The Holidays?
Gig Economy // December 08, 2018

While the holiday season is officially known as the most wonderful time of the year, for the majority of American consumers, it is also the most stressful. While the holiday season is officially known as the most wonderful time of the year, for the majority...

Macy’s Requires Appointments To Visit Santa Claus
Retail // November 20, 2017

Retailer Macy’s is looking to have a more structured Christmas this year, with reservations to see Santa Claus this holiday season being required for the first time ever at its flagship 34th Street store in New York City, New York. USA Today reports published this...

A PYMNTS Letter To Santa
Retail // December 23, 2016

Dear Mr. Claus, We here at PYMNTS have hung up our stockings and strung up our lights. We set out the milk and cookies for your arrival. (There’s also some craft beer available in the off chance that’s your thing.) But before we don our...

Quick Reads
Walmart’s Santa Sweater Scandal (And The Challenges Of Marketplace Operation)

December 09, 2019
Generally speaking, if a retailer is issuing an apology during the holiday season that features the words “Santa Claus,” “cocaine” and “pants-free” it is safe to assume things have gone pretty badly off the rails somewhere. And Walmart finds itself issuing just such an apology this week, though the actual circumstances are somewhat less dramatic […]

Macy’s Requires Appointments To Visit Santa Claus

November 20, 2017
Retailer Macy’s is looking to have a more structured Christmas this year, with reservations to see Santa Claus this holiday season being required for the first time ever at its...