Direct-to-consumer (D2C) eCommerce company ESW is set to acquire Scalefast, an eCommerce technology provider, pending regulatory approvals expected by mid-2022. According to the Monday (May 9) announcement, the three founders of Scalefast — Chief Executive Nicolas Stehle, Chief Technology Officer Frédéric Bocquet and Chief Marketing...
Special sales events — especially for limited edition products, for exclusive offerings — have the power to lure consumers from all walks of life. Especially younger buyers. As detailed in The Product Drops: Retail’s New Conversion Play report, a PYMNTS and Scalefast collaboration, surveys across...
Merchants are relentlessly bombarded with advice about creating experiences to attract and delight shoppers. Few things do this as effectively as well-executed flash sales and product drops, as we learn from this excerpt of the report Product Drops: Retail’s New Conversion Play, a PYMNTS and...
In this excerpt from The Connected Economy’s Power Source – CEO Edition, Nicolas Stehle, founder and CEO of Scalefast, talks about the importance of fighting fraud in the digital economy, and how each firm needs its own customized approach. “Brands need sophisticated, enterprise-grade solutions that...
August 27, 2021
Special sales events — especially for limited edition products, for exclusive offerings — have the power to lure consumers from all walks of life. Especially younger buyers. As detailed in The Product Drops: Retail’s New Conversion Play report, a PYMNTS and Scalefast collaboration, surveys across more than 2,200 consumers found that product drops, flash sales […]
March 26, 2021
The intersection of creativity and brands used to be populated by the “Mad Men” types of the 60s and 70s. It was all about the campaign, the image and the...
March 01, 2021
There have been lots of direct-to-consumer plays in the last year, most of them out of big consumer packaged goods (CPG) companies: Mars, Pepsi, Coca-Cola, Kraft Heinz Co., the list...
January 19, 2021
The digital shift has expanded access to new markets for brands and added new problems as well. Olivier Schott, co-founder of Scalefast, told PYMNTS that many firms pivoting to eCommerce...
May 09, 2022
Direct-to-consumer (D2C) eCommerce company ESW is set to acquire Scalefast, an eCommerce technology provider, pending regulatory approvals expected by mid-2022. According to the Monday (May 9) announcement, the three founders of Scalefast — Chief Executive Nicolas Stehle, Chief Technology Officer Frédéric Bocquet and Chief Marketing Officer Olivier Schott — will join ESW’s senior leadership team. […]
