Consumer behavioral trends tend to drive commercial innovations. But frequently, firms forget that decision makers and B2B buyers themselves are “consumers” outside of their day jobs. That’s why reimagining the B2B accounts receivable (AR) process through the lens of consumer-driven learnings can help set B2B...
August 14, 2023
Consumer behavioral trends tend to drive commercial innovations. But frequently, firms forget that decision makers and B2B buyers themselves are “consumers” outside of their day jobs. That’s why reimagining the B2B accounts receivable (AR) process through the lens of consumer-driven learnings can help set B2B suppliers apart from the competition. “I don’t think most businesses […]
