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Apple Executive Says Firm Considered Bing Acquisition to Challenge Google

October 05, 2023
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Apple Executive Says Firm Considered Bing Acquisition to Challenge Google

October 05, 2023
Unsealed testimony from an Apple senior vice president has revealed that the tech giant considered acquiring Microsoft’s search engine, Bing, as a potential competitor to Google’s search dominance. This disclosure during an antitrust trial against Google provides a glimpse into the strategic maneuvers of industry players and the difficulties faced by companies seeking to challenge Google, the Washington Post reported Thursday […]