Coke and Pepsi have unveiled their competing marketing campaigns for summer 2016. Will the brands’ efforts gain traction among millennials, who have been forsaking soda altogether, or is the growing consumer preference for healthier options too strong to be affected by song lyrics and emojis?
Did you know it’s Girl Scout cookie season? If you didn’t, you do now, and you probably want to buy some. That’s just one element of Girl Scouts of the USA’s strategy that helps to bring in nearly $700 million a year from a seasonal...
May 30, 2016
Today, summer is officially on. Well, OK, not “officially” in a literal sense, since the sun’s annual trip to the Tropic of Cancer isn’t officially on the calendar for a few more weeks. However, across the U.S. this weekend for the bathing suited and flip flop clad, “close enough” is the rule of the day, and it […]
