Everywhere you look there’s a new celebrity-backed brand. From SKIMS by Kim Kardashian to Casamigos Tequila by George Clooney to JLO by Jennifer Lopez, social media influencers and Hollywood stars are increasingly opting to launch their own direct-to-consumer (D2C) businesses instead of simply licensing their...
September 27, 2023
Just because you’ve been given the opportunity to grace your products on the shelves of Sephora doesn’t mean your brand will be successful. Take it from brands like Item Beauty and Selfless by Hyram, two brands founded by TikTok stars Addison Rae and Hyram Yarbro, which were pulled from Sephora shelves in early 2023. This […]
