Seo news and trends

AI-Powered Tools May Change eCommerce and How Brands Market Goods 
artificial intelligence // August 22, 2024

Artificial intelligence (AI)-driven shopping is upending the digital marketplace, forcing brands to swiftly rethink their marketing strategies. Industry experts and recent data clearly show AI’s growing influence in eCommerce. A study by content management system provider Storyblok reveals that nearly 40% of high-value online shoppers...

Google Antitrust Ruling Sparks Debate Among Online Publishers and SEO Experts
Google // August 21, 2024

After a landmark antitrust ruling against Google, online publications face a pivotal decision: whether to allow the tech giant to use their content for AI-generated search answers. The court’s decision thrust publishers into this choice, which could reshape the digital content landscape and the economics...

Recent Google Ruling May Open Door to More AI-Powered eCommerce
eCommerce // August 12, 2024

The recent federal court ruling against Google’s search monopoly could usher in a shift in online shopping, potentially reshaping how consumers discover products and businesses market them. In the decision, U.S. District Judge Amit Mehta found Google violated antitrust law, challenging the tech giant’s long-standing...

OpenAI Fires Shot at Google With AI-Powered ‘SearchGPT’
artificial intelligence // July 29, 2024

OpenAI’s new “SearchGPT” tool, launched Thursday (July 25), aims to shake up the eCommerce industry online with AI-powered product discovery and comparison. The prototype, available to a limited test group, promises more concise and relevant results than conventional search engines. Unlike Google’s pages of links, SearchGPT...

Interviews & Exclusives
Microsoft Tries to One-Up OpenAI With GenAI-Powered Bing

July 25, 2024
In a move that could transform online shopping, Microsoft’s Bing fired back at Google this week with its own artificial intelligence (AI)-powered “generative search” feature. And it’s not the only one in development. Microsoft’s latest gambit involves testing a system that marries conventional search results with AI-powered language models. “This is another important step in evolving […]

Say Hello to Astra: Google Launches AI-Boosted Searches and a Smart Voice Assistant

May 15, 2024
Google unveiled a range of artificial intelligence (AI) advancements at its annual developer conference Tuesday (May 14), including more sophisticated analysis powered by Gemini, smarter assistants like Astra, and an...

Quick Reads
Report: SEO Firm Yext Considering Sale After Attracting Takeover Interest

June 07, 2024
Search engine optimization (SEO) firm Yext is reportedly considering a sale. The company has hired investment bankers after attracting takeover interest, Reuters reported Friday (June 7), citing unnamed sources. It is only in the early stages of exploring a sale and it may choose not to proceed with any deal, according to the report. Reached by PYMNTS, […]

European Retailers Say Google Search Changes Favor Online Aggregators

May 24, 2024
The European Union (EU) is currently facing concerns from lobbying groups representing airlines, hotels and retailers regarding Google’s proposed search changes. These groups are urging EU tech regulators to consider their views and...

How Businesses Can Navigate the AI Search Shake-Up

May 17, 2024
Google’s latest unveiling of artificial intelligence (AI)-powered search tools has sent ripples through the business world, prompting leaders to rethink their digital strategies. The tech giant’s new features promise to disrupt...

This Holiday, U.S. Retailers Focused On Marketing, Not Infrastructure

September 24, 2014
Online retailers are worrying less about infrastructure and more about marketing and customer service for the 2014 holiday season, according to a survey of more than 1,000 U.S. ecommerce professionals...