Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable ads on YouTube to inspire consumers to purchase items for same-day delivery, Instacart said in...
Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with Amazon without leaving the social media platform, an Amazon spokesperson told PYMNTS Tuesday (Nov. 14). “Customers in the U.S. will...
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the shopping experience for viewers while providing creators with additional opportunities to monetize their content, according...
Through a televised experience, Lacoste plans to enable French Open viewers to purchase clothing via “on-air shoppable moments.” The opportunity will come through NBCUniversal’s ShoppableTV experience, RetailDive reported. During matches highlighting the tennis star, Lacoste will offer products from its Lacoste X Novak Djokovic Collection....
October 09, 2024
Instacart says it is expanding its advertising partnership with streaming TV platform Roku. As the food delivery company noted in a news release Wednesday (Oct. 9), Roku and Instacart have been collaborating since last year to offer advertisers insights to gauge the impact of TV ads on eCommerce purchases. Now, the companies are offering new […]
June 17, 2024
Instacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot, select consumer packaged goods (CPG) brand partners of Instacart will be able to use shoppable...
November 14, 2023
Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with Amazon without leaving the social...
October 18, 2023
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These additions aim to enhance the...
