By partnering with major grocers such as Albertsons, contextual commerce platform Chicory is expanding eGrocery audiences, enabling retailers to reach new customers across more parts of their web browsing routines. In an interview with PYMNTS following the platform’s announcement of its partnership with the grocery giant, Nick Minnick, vice president of...
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of shoppable content, along with its emergent cousins like social shopping and live selling, seemed poised to take off. Click-through to...
Pinterest reported 8% growth in monthly active users (MAUs), reaching 465 million. Although this growth rate was similar to the previous quarter, the company noted that users were spending more time on the platform, thanks in part to improved post and ad recommendations made possible...
Pinterest says its efforts to become a shopping destination are bearing fruit. While releasing its earnings Tuesday (Aug. 1), the social media platform said click rates and saves on posts linked to shoppable items rose 50%, exceeding its first quarter’s growth rate. Whether people would...
August 25, 2023
One of the more compelling stories to come out of the pandemic was the idea of shoppable content. The hyper-convenient purchase moment and context of shoppable content, along with its emergent cousins like social shopping and live selling, seemed poised to take off. Click-through to purchase capabilities were being positioned as the next change-the-game innovation […]
