Shoppabletv news and trends

TV Points The Way Toward Retail (And Amazon’s) Future
Commerce // May 07, 2019

Television has come a long way, not only since those first flickering experiments of nearly a century ago, but since the first shopping and retail offerings of past generations. And now the eCommerce power of TV is also changing, which could lead to other retail...

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NBCUniversal TV Launches Shoppable Ads

April 23, 2020
NBCUniversal, owned by Comcast, will allow consumers to buy products from branded TV advertisements, articles and videos without going to a new website, according to a CNBC report. The system is called NBCU Checkout and allows businesses to set up a new shop for customers where they can sell to consumers with just one integration. […]