Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder for brands and retailers to predict the next big consumer craze. Nonetheless, Pinterest has potentially streamlined this process by introducing...
In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones, social media, and immediate connectivity, Gen Z isn’t merely digitally adept — they’re consummate shoppers. This technologically savvy cohort isn’t...
In 1968, Vogue magazine published an article titled “Can Great Skin Be Created?” by beauty editor Carol Phillips. It caught the attention of dermatologist Dr. Norman Orentreich and journalist Evelyn Lauder, who were both intrigued by the idea of merging dermatology and cosmetics to create a...
If TikTok told you to rotate your skincare products biweekly, you probably started to rotate your skincare regimen. Or you know someone who did. But while the recommendation could be a solid tip, it lacks personalization. And with insane makeups on personalized skincare services, it’s...
December 14, 2023
Navigating the rapid trend cycle can be challenging, but add a dose of inflation and it gets even harder — making it so much harder for brands and retailers to predict the next big consumer craze. Nonetheless, Pinterest has potentially streamlined this process by introducing “Pinterest Predicts” — a collection of anticipated trends set to […]
December 11, 2023
In the age of digital supremacy, Generation Z has positioned itself as the vanguard of a fresh wave of consumer habits. Growing up amid smartphones, social media, and immediate connectivity,...
June 27, 2023
If TikTok told you to rotate your skincare products biweekly, you probably started to rotate your skincare regimen. Or you know someone who did. But while the recommendation could be...
June 12, 2023
Launching a new product is hard, but launching a new molecule and formula is even harder, especially if there isn’t an already existing (and updated) playbook brands can leverage. That’s...
August 23, 2019
With only products that cost less than $10, Walmart debuted its new Earth to Skin skincare line. The products are made with more natural ingredients and don’t have ingredients such as phthalates, sulfates, parabens or petrolatum, People Magazine reported. The line encompasses 28 different products such as toners, face cleansers, day creams, serums, eye creams […]
February 08, 2019
L’Oréal’s fourth-quarter sales exceeded analyst expectations, allaying fears over how the slowing Chinese economy will affect the beauty industry. Bloomberg reported that sales for the last quarter of 2018 went...
June 27, 2017
Women’s beauty products have a long and well-established history, but the men’s side of the equation hasn’t always told the same story. Outside of deodorant, beard trimming or shaving and...
