Banks, FinTechs, and others understand the benefits that item- or SKU-level data deliver. Specifically, that greater adoption of this technology is needed, and that once its uptake accelerates, a new generation of highly relevant and actionable card-linked offers will be ushered in. Analyzing this in...
There’s strategic gold locked in receipt level data, aka SKU level data, and the appetite for accessing those insights is attracting not just users but investors who see the possibilities. In a clear vote of confidence for both concept and company, FinTech Banyan announced on...
January 26, 2023
Using data from receipts to personalize loyalty programs has great potential rewards for merchants, so long as they partner with financial firms ready for the task. Item-level receipt data provided by the right financial institution (FI) or FinTech can be a valuable merchant tool for customer engagement. It can offer fraud solutions, streamline expense management, […]
October 20, 2022
There’s strategic gold locked in receipt level data, aka SKU level data, and the appetite for accessing those insights is attracting not just users but investors who see the possibilities....
