Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to entice customers through the doors of physical storefronts. As a novelty, VR can allow customers to feel, manipulate and interact...
Augmented reality (AR) has long been associated with games like Pokémon Go and Zombies, Run! However, AR is now rewriting the rules of the retail game. A growing number of retailers are leveraging the technology to entice customers with a “try before you buy” shopping...
By opening a temporary store with apparel from Guess, Alibaba is testing out its inaugural “FashionAI” concept at Hong Kong Polytechnic University. Guess is looking to use the technology in stores, starting with Hong Kong and mainland China, Retail Dive reported. The concept store works...
In an effort to attract consumers who might be tempted to buy beauty products through eCommerce channels, Saks Fifth Avenue is turning to technology to draw buyers into its brick-and-mortar stores. For example, shoppers can use “magic mirrors” to virtually try on products, USA Today...
January 23, 2019
Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to entice customers through the doors of physical storefronts. As a novelty, VR can allow customers to feel, manipulate and interact with products in new ways. While many retailers are using […]
July 06, 2018
By opening a temporary store with apparel from Guess, Alibaba is testing out its inaugural “FashionAI” concept at Hong Kong Polytechnic University. Guess is looking to use the technology in stores, starting with Hong Kong and mainland China, Retail Dive reported. The concept store works with Alibaba’s Taobao platform and, when customers enter the concept […]
