January 07, 2022
Smartly.io, an advertising SaaS platform for creative and performance marketers, announced its acquisition of Ad-Lib.io, the next-generation optimization platform, on Wednesday (Jan 5). The company said the acquisition will advance Smartly.io’s reach beyond social media to include “dynamic creative optimization across programmatic, CTV and the entire Google ecosystem,” per the release. “Ad-Lib.io is a clear […]
