Social Commerce 2 news and trends

TikTok Shifts Seller Focus to Enterprise Brands
Social Commerce // January 21, 2026

TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend
Social Commerce // October 02, 2025

Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS...

Mobile-First Gives Rural Small Businesses a Real Shot at Growth
SMBs // August 18, 2025

Small businesses don’t sell the same way everywhere, but it’s the digital shift that can be the tailwind to sales growth, no matter the location, especially as the mobile phone is being used in brick-and-mortar settings. Get the Full Story Complete the form to unlock...

BLCK to Launch Live Shopping Channel Built for Streaming TV
eCommerce // July 14, 2025

BLCK said Monday (July 14) that it is set to launch its live shopping channel built for streaming TV by the fourth quarter, in time for Cyber Week, Black Friday and Christmas shopping. Get the Full Story Complete the form to unlock this article and...

Interviews & Exclusives
95% of Shoppers Research Influencer Picks Before Buying

January 27, 2026
Influencer marketing has become a routine part of shopping, but its real power lies less in persuasion and more in starting the process. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. […]

More Than 1 in 10 Gen Z’s Buy What Influencers Recommend

October 02, 2025
Generation Z is often portrayed as a disruptive force, reinventing money, work and consumption. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access...

Mobile-First Gives Rural Small Businesses a Real Shot at Growth

August 18, 2025
Small businesses don’t sell the same way everywhere, but it’s the digital shift that can be the tailwind to sales growth, no matter the location, especially as the mobile phone...

GenAI Cracks the Code on Visual Search and Shopping at Pinterest

May 20, 2025
The promise of generative artificial intelligence is beginning to crack visual search, one of eCommerce’s most stubborn puzzles. Get the Full Story Complete the form to unlock this article and...

Quick Reads
TikTok Shifts Seller Focus to Enterprise Brands

January 21, 2026
TikTok is reportedly working to entice established brands into selling on TikTok Shop. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications […]

BLCK to Launch Live Shopping Channel Built for Streaming TV

July 14, 2025
BLCK said Monday (July 14) that it is set to launch its live shopping channel built for streaming TV by the fourth quarter, in time for Cyber Week, Black Friday...

TikTok Working on Standalone App for American Users

July 10, 2025
TikTok’s standalone U.S. app will reportedly use a separate algorithm and data system. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Trump Teases Deal to Sell TikTok to ‘Very Wealthy People’

June 29, 2025
President Donald Trump has reportedly found a group of investors to purchase TikTok. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...