Social Commerce 2/page/2 news and trends

LinkedIn Employs AI and Games to Promote Daily User Visits
Social Commerce // July 21, 2024

How often do you visit LinkedIn? The platform wants your answer to be “every day.” To that end, the Financial Times (FT) reported Sunday (FT), LinkedIn is offering artificial intelligence (AI)-powered career advice and has rolled out games to get its users visiting more often...

Eventbrite Enables In-App Ticket Purchases on TikTok
Social Commerce // July 16, 2024

Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos, the companies said in a Tuesday...

Gen Z Consumers 117% Likelier to Shop From Influencers
Social Commerce // July 15, 2024

As social commerce comes to occupy a growing role in retail overall, Generation Z consumers are the most likely to seek shopping inspiration from influencers. By the Numbers The PYMNTS Intelligence special report “Generation Zillennial: How They Shop” is based on responses from more than...

HSN and Impact Team to Launch Influencer Platform
Retail // July 09, 2024

HSN is delving deeper into the creator economy. The shopping network is teaming with impact.com to launch HSNfluencer, a platform aimed at creators, according to a Tuesday (July 9) press release. “The technology allows HSN to streamline direct relationships with creators and influencers to build...

Interviews & Exclusives
Zara and Amazon Lead Livestream Shoppable Content Expansion

June 04, 2024
As consumers around the world look for more engaging purchasing experiences, livestream shopping is expanding internationally. Zara, for instance, is reportedly expanding its live shopping to the United States, United Kingdom and Europe after seeing a sales increase from its streams in China. In April, Amazon launched an Amazon Live streaming channel on its Prime […]

Will Gen Z Put a New Face on Social Commerce?

June 04, 2024
Meta’s recent news that it is seeing a surge in younger users may help set the stage for a rising tide in social commerce. The platform model — not just...

Walmart Exec Details Immersive Experiences in Digital ‘Realm’

May 29, 2024
Consumers increasingly want immersive eCommerce journeys, and Walmart is launching new digital shopping experiences to meet this demand. In an interview with PYMNTS following the retailer’s launch of gamified marketplace...

Walmart Takes Amazon Battle Into New Virtual Spaces

May 24, 2024
As Walmart and Amazon compete to win younger shoppers’ retail spending, the former is looking to capture Gen Z’s imaginations with new digital experiences to secure their engagement and loyalty....

Quick Reads
Meta Expands Business Subscription Program to India

July 22, 2024
Meta said it is expanding its business subscription program to users in India. The tech giant last year introduced Meta Verified for businesses on Facebook and Instagram, and recently began offering subscriptions for businesses on WhatsApp. “The expanded Meta Verified business offering on Facebook and Instagram includes the verified badge along with enhanced account support, impersonation protection, and additional features […]

LinkedIn Employs AI and Games to Promote Daily User Visits

July 21, 2024
How often do you visit LinkedIn? The platform wants your answer to be “every day.” To that end, the Financial Times (FT) reported Sunday (FT), LinkedIn is offering artificial intelligence...

Eventbrite Enables In-App Ticket Purchases on TikTok

July 16, 2024
Global events marketplace Eventbrite has partnered with TikTok to help event creators promote their events and sell tickets. This collaboration includes an integration in which Eventbrite creators and TikTok users...

HSN and Impact Team to Launch Influencer Platform

July 09, 2024
HSN is delving deeper into the creator economy. The shopping network is teaming with impact.com to launch HSNfluencer, a platform aimed at creators, according to a Tuesday (July 9) press...