Social Media news and trends

ByteDance Valuation Hits $550 Billion in Planned Share Sale
Investments // February 25, 2026

Investment company General Atlantic is reportedly selling an equity stake in ByteDance valuing it at $550 billion. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our...

Snapchat Debuts Subscriptions to Bolster Creator Revenue
Subscriptions // February 17, 2026

Snapchat is introducing a subscription program to help creators boost revenues. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this...

X Preps Crypto Trading Launch With Payments System Being Tested
Cryptocurrency // February 15, 2026

X is reportedly set to allow users to trade socks and cryptocurrencies on their timelines. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter,...

Meta Challenges Sora With Standalone Vibes App
Meta // February 05, 2026

Meta is considering making its artificial intelligence-powered short-form video feed Vibes a standalone app, TechCrunch reported Thursday (Feb. 5). Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe...

Interviews & Exclusives
Social Media Overhaul Platforms to Separate AI Content

November 04, 2025
Generative artificial intelligence content now accounts for 57% of all online material, a shift that is forcing social media platforms to restructure their systems to handle the growing influence of generative AI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional […]

Boomers Lead Gen Z in Impulse Buys From Influencers

July 24, 2025
Social media influencers captivate audiences and drive purchases for more than half of consumers in the United States. Get the Full Story Complete the form to unlock this article and...

GenAI Cracks the Code on Visual Search and Shopping at Pinterest

May 20, 2025
The promise of generative artificial intelligence is beginning to crack visual search, one of eCommerce’s most stubborn puzzles. Get the Full Story Complete the form to unlock this article and...

Likes, Shares, Revenue: How SMBs Are Winning Big on Social

May 19, 2025
Social media’s reach has brought influencers, tweets and videos to mobile devices, changing the face of commerce and the ways businesses, particularly small- to medium-sized businesses (SMBs), can drive sales....

Quick Reads
Meta Sues Advertisers Over Alleged Celebrity Impersonation Scams

February 26, 2026
Meta is suing advertisers who have allegedly impersonated celebrities to defraud consumers. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from […]

ByteDance Valuation Hits $550 Billion in Planned Share Sale

February 25, 2026
Investment company General Atlantic is reportedly selling an equity stake in ByteDance valuing it at $550 billion. Get the Full Story Complete the form to unlock this article and enjoy...

Snapchat Debuts Subscriptions to Bolster Creator Revenue

February 17, 2026
Snapchat is introducing a subscription program to help creators boost revenues. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

X Preps Crypto Trading Launch With Payments System Being Tested

February 15, 2026
X is reportedly set to allow users to trade socks and cryptocurrencies on their timelines. Get the Full Story Complete the form to unlock this article and enjoy unlimited free...