Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered on the platform: iced coffee slushy cups, hair gem stampers, live pet axolotls, levitating bulb lamps and beyond. The hashtag...
Twitter beat out analyst estimates to deliver its first quarterly profit and an unexpected return to revenue growth. According to Reuters, revenue rose 2 percent in the fourth quarter from the previous year, thanks to an expansion outside the United States. International profits increased by 17...
Instagram, the Facebook-owned photo and video sharing social media platform, is testing advertisements that meld videos and product catalogs on its platform. According to a report in Ad Age, the new ads will enable consumers to complete purchases without leaving the platform. Dubbed “collection” by Instagram,...
Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for highly targeted social media campaigns. According to a press release, Social Direct enables advertisers to...
July 10, 2023
Tapping or clicking the hashtag #TikTokMadeMeBuyIt will bring users to pages upon pages of videos in which TikTokers show off viral purchases they first discovered on the platform: iced coffee slushy cups, hair gem stampers, live pet axolotls, levitating bulb lamps and beyond. The hashtag has generated 58.5 billion views on social media as of […]
August 10, 2023
X, the social media platform formerly known as Twitter, will continue rolling out brand-safety tools for advertisers. The platform is committed to free expression while also protecting brands, X CEO Linda Yaccarino said during a live audio event held Thursday (Aug. 10) on X, The Wall Street Journal (WSJ) reported Thursday. Brand-safety tools rolled out by X […]
February 09, 2018
Twitter beat out analyst estimates to deliver its first quarterly profit and an unexpected return to revenue growth. According to Reuters, revenue rose 2 percent in the fourth quarter from...
February 07, 2018
Instagram, the Facebook-owned photo and video sharing social media platform, is testing advertisements that meld videos and product catalogs on its platform. According to a report in Ad Age, the new...
April 25, 2017
Reveal Mobile, a leading innovator in monetizing location-based audience data, announced the launch of Social Direct, a platform that enables advertising agencies, retailers and brands to leverage location-based audience data for...
