Social Media Marketing news and trends

How Chubbies Went From A Cult Fave To A Highly Imitated Brand
Retail // August 08, 2018

There are brands that claim to take the customer experience to the max — and then there are brands that redefine what exactly the max means. Chubbies is among the latter. Chubbies takes its customer community seriously, and it makes it very clear that this...

Report: Instagram A Strong Driver Of Fashion Purchases
Retail // August 30, 2017

Although it’s no secret that social media platforms such as Snapchat, Facebook and Instagram have a strong affect on fashion trends, it may be surprising to see just how robust that impact actually is. With more 400 million daily users across the globe, Instagram is becoming a strong...

Netsertive Survey Finds Small Businesses Falling Short On Social Media Marketing
SMBs // May 03, 2017

A survey by Netsertive, a digital marketing technology company, has found that many small businesses in the United States have not come up with a solid social media marketing strategy. According to a press release, nearly half (49 percent) of small businesses reported that they don’t...

Meet The ‘One-Click Connector’ To Better Transaction Data
News // November 03, 2015

With one acquisition, a social media company is in the one-click data acquisition business. Sprinklr announced yesterday (Nov. 2) that it has acquired Booshaka, an audience segmentation and management platform that helps marketers link customer data automatically across social, Web, mobile, eCommerce and CRM systems....

Interviews & Exclusives
izo: Dancing To The Beat Of Automated Payables

August 20, 2018
The business of music is the business of payment flow, with all that money-moving among consumers, artists, labels and other participants involved providing songs, dance, video and related content to fans. It seems like a criminal understatement to say that that business has changed (and keeps changing) as a result of digital technology — in […]

Quick Reads
Netsertive Survey Finds Small Businesses Falling Short On Social Media Marketing

May 03, 2017
A survey by Netsertive, a digital marketing technology company, has found that many small businesses in the United States have not come up with a solid social media marketing strategy. According to a press release, nearly half (49 percent) of small businesses reported that they don’t have a formal social media marketing strategy in place. In […]

Meet The ‘One-Click Connector’ To Better Transaction Data

November 03, 2015
With one acquisition, a social media company is in the one-click data acquisition business. Sprinklr announced yesterday (Nov. 2) that it has acquired Booshaka, an audience segmentation and management platform...