Social Media/page/4 news and trends

TikTok Allows Some Creators to Add Product Links to Posts
Social Commerce // November 19, 2024

TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts. The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday (Nov. 19), citing social media...

Straight Outta Stealth: Connyct Builds Social Media for the Next Generation
Connected Economy // November 18, 2024

It’s hard to believe it was more than 20 years ago. Feb. 4, 2004. George W. Bush was president. The Lord of the Rings ruled the movie box office. “Hey Ya!” ruled the top 40. And in Cambridge a sophomore named Mark Zuckerberg registered the URL...

TikTok Makes AI-Powered Video-Generation Tool Available to All Advertisers
artificial intelligence // November 14, 2024

TikTok has made its artificial intelligence (AI)-powered video-generation tool available to all TikTok for Business users. The tool, Symphony Creative Studio, includes features for generating, transforming and scaling content, the company said in a Thursday (Nov. 14) press release. “Part of TikTok’s Symphony creative AI...

Meta to Appeal EC Decision in Facebook Marketplace Antitrust Case
Meta // November 14, 2024

Meta said Thursday (Nov. 14) that it will appeal the European Commission’s (EC) decision in a case alleging practices involving Facebook and Facebook Marketplace that cause competitive harm. The EC announced Wednesday (Nov. 13) that it fined Meta 797.72 million euros (about $842 million), saying the company violated European...

Interviews & Exclusives
Straight Outta Stealth: Connyct Builds Social Media for the Next Generation

November 18, 2024
It’s hard to believe it was more than 20 years ago. Feb. 4, 2004. George W. Bush was president. The Lord of the Rings ruled the movie box office. “Hey Ya!” ruled the top 40. And in Cambridge a sophomore named Mark Zuckerberg registered the URL for TheFacebook.com. You know the rest. And so do David […]

39% of Zillennials Buy What Their Friends Recommend

October 18, 2024
The emergence of zillennials — consumers age 25 to 33 — reveals distinct shopping behaviors that extend beyond mere social media influence. Born between 1991 and 1999, these younger millennials...

79% of Millennials and Gen Z Turn to Social Media for Financial Advice

October 14, 2024
Social media algorithms have emerged as influential players in the realm of advice, effectively acting as pseudo-advisers for generations eager for financial literacy. A PYMNTS Intelligence report, “The New Challenges...

Headless Commerce Will Power the Heart of Future Online Experiences 

September 16, 2024
The digital commerce landscape is far from static. Within it, a new paradigm known as “headless commerce” is gaining significant traction. But what, exactly, is headless commerce? As Andrew Gordon,...

Quick Reads
TikTok Allows Some Creators to Add Product Links to Posts

November 19, 2024
TikTok is reportedly conducting a test that allows some creators to add product links from third-party affiliate networks to their posts. The affiliate networks include Amazon, Walmart, Target, Rakuten, Impact, CJ, Expedia, Clickbank, Temu and LTK, Modern Retail reported Tuesday (Nov. 19), citing social media posts from creators and marketing consultants. With this integration, product […]

TikTok Makes AI-Powered Video-Generation Tool Available to All Advertisers

November 14, 2024
TikTok has made its artificial intelligence (AI)-powered video-generation tool available to all TikTok for Business users. The tool, Symphony Creative Studio, includes features for generating, transforming and scaling content, the...

Meta to Appeal EC Decision in Facebook Marketplace Antitrust Case

November 14, 2024
Meta said Thursday (Nov. 14) that it will appeal the European Commission’s (EC) decision in a case alleging practices involving Facebook and Facebook Marketplace that cause competitive harm. The EC announced Wednesday (Nov....

Report: Meta Plans to Add Advertising to Threads

November 13, 2024
Meta reportedly plans to add advertising to its social media platform, Threads. The company’s Instagram ad unit is spearheading the initiative, and a small number of advertisers will be allowed...