Soft Drinks news and trends

Making A Market For Water With A Caffeinated Kick
Retail // January 27, 2020

Americans are heavy consumers of caffeine. While we are not the world’s most coffee-enthused people – the average American drink less than half the amount of coffee daily as the average Swede or Finn, and drinks considerably less than is common in Switzerland, France, Germany, Italy...

PepsiCo Reports Third-Quarter Earnings Beat
Retail // October 02, 2018

On Indra Nooyi’s last day as PepsiCo’s chief executive, the beverage maker reported third-quarter earnings that exceeded expectations. At the same time, the company saw rising demand for its beverages, such as Gatorade, cola and teas, CNBC reported. For years, Nooyi had experienced pressure to...

Interviews & Exclusives
Coke And Pepsi Serve Up New Strategies For A Post-COVID World

July 21, 2020
Carbonated soft drinks, as a category, is getting accustomed to change. Consumers were already buying less sugary soda when COVID-19 hit, and second-quarter earnings reports from Coca-Cola and PepsiCo show the two iconic brands must make big modifications to what was seen as an impervious business.   Coca-Cola CEO James Quincey set the tone even before his […]