Spectacles news and trends

More Than Pretty Pictures: Visual Commerce’s Rise Boosts Retail

August 13, 2019
Snap Unveils Third Generation Of Spectacles
Retail // August 13, 2019

With new 3D effects included for Snapchat use, Snap has reportedly introduced its third generation of wearable sunglass cameras called Spectacles. Users can, for instance, capture 3D snaps that have an effect of side-to-side depth due to dual-angle cameras, according to reports. The glasses have...

Snap Opens Pop-Up Shop In Harrods
Retail // July 21, 2017

Snap has opened its first pop-up shop, selling Spectacles inside the famous London department store Harrods. Tech Crunch reported that this is the first time customers can buy Spectacles in person and not through a Snapbot. Retailing for around $142, Spectacles are sunglasses that allow...

Snap Developing Augmented Reality Wearable Glasses
Retail // June 13, 2017

Following up on its venture into wearables last year, Snap has reportedly been working on a sequel to its video-enabled Spectacles glasses. While this rumor has not been confirmed yet, many are speculating about it because of Snap’s latest augmented reality–focused patent filing. We already...

Snapchat Starts Selling Spectacles Online As Novelty Wears Off
Retail // February 21, 2017

Snapchat is aiming to expand the market for its Spectacles sunglasses, offering them via Spectacles.com, reported The Wall Street Journal. According to a report, the move to sell the sunglasses online starting Monday (Feb. 20) comes on the exact day that the messaging app company is...

Interviews & Exclusives
More Than Pretty Pictures: Visual Commerce’s Rise Boosts Retail

August 13, 2019
For fans of retail or marketing history — or just fans of how people communicated in the past — reading old magazine and newspaper advertisement from, say, before the 1960s can be fun and illuminating. Sure, there are a lot of pretty pictures, but what strikes you is the relative verbosity of the ad copy, […]

Quick Reads
Snap Unveils Third Generation Of Spectacles

August 13, 2019
With new 3D effects included for Snapchat use, Snap has reportedly introduced its third generation of wearable sunglass cameras called Spectacles. Users can, for instance, capture 3D snaps that have an effect of side-to-side depth due to dual-angle cameras, according to reports. The glasses have a lightweight design for all-day wearing and are made from […]

Snap Opens Pop-Up Shop In Harrods

July 21, 2017
Snap has opened its first pop-up shop, selling Spectacles inside the famous London department store Harrods. Tech Crunch reported that this is the first time customers can buy Spectacles in...

Snapchat Starts Selling Spectacles Online As Novelty Wears Off

February 21, 2017
Snapchat is aiming to expand the market for its Spectacles sunglasses, offering them via Spectacles.com, reported The Wall Street Journal. According to a report, the move to sell the sunglasses online...

Behind Snapchat’s New Name And Strategy

September 26, 2016
In what seems like, well, a snap, Snapchat’s got a new name and a new strategy. As Forbes reported, the company famed for its disappearing photo technology has rebranded itself...