Store Cards news and trends

CFPB Official Urges Consumers to Consider Small Credit Card Issuers
Credit Cards // May 08, 2024

Consumers should proceed with caution when selecting their next credit card, according to a recent blog post from the Consumer Financial Protection Bureau (CFPB). In the post, Julie Margetta Morgan, the CFPB’s associate director of research, monitoring and regulations, reminds readers that the top 10 credit card companies alone...

Are Co-Branded Credit Cards Facing an Existential Crisis?
Consumer Finance // May 07, 2024

General-purpose credit cards dominate the consumer credit card landscape. In fact, about 2.5 times more consumers hold general-use credit cards than either co-branded credit or store cards, with substantially wider gaps among lower-income consumers and those in younger age groups. Moreover, cardholders who have both...

J.Crew Forms Credit Card Partnerships With Mastercard and Synchrony
Partnerships // November 29, 2023

Apparel seller J. Crew has launched a multi-year credit card program with Synchrony and Mastercard. The collaboration, announced Wednesday (Nov. 29), will see J. Crew and Synchrony team to launch a private label credit card program, and then work with Mastercard to introduce a co-branded credit card designed for J.Crew and J.Crew...

Consumers’ Love of Cash Back Offers Merchants Opportunity to Increase Store Card Use
Loyalty & Rewards // October 30, 2023

For merchants looking to enhance customer engagement and maintain a competitive edge in a highly competitive market, loyalty programs are a vital asset. In fact, these programs, many tied to store or co-branded credit cards, can be used as a strategic tool to keep cardholders...

Interviews & Exclusives
Are Co-Branded Credit Cards Facing an Existential Crisis?

May 07, 2024
General-purpose credit cards dominate the consumer credit card landscape. In fact, about 2.5 times more consumers hold general-use credit cards than either co-branded credit or store cards, with substantially wider gaps among lower-income consumers and those in younger age groups. Moreover, cardholders who have both types of cards tend to reach for the latter more […]

Merchants Reap Economic Benefit of Co-Branded Store Card Momentum

April 12, 2023
In 2023, store credit cards could significantly surge based on last year’s trends. A report by LendingTree revealed that 35% of Americans were likely to apply for a store credit...

PayPal: BNPL Complements Store Cards, Drives Additional Purchases

April 21, 2022
It’s not often that a survey comes back with a finding of zero. Even the moon’s crust contains 45% oxygen. On the debate over buy now, pay later (BNPL) siphoning...

Bread Finance On Why The Early Financing Offer Catches The Conversion Worm

November 09, 2018
Offering financing to consumers can be a tremendous marketing and customer retention tool for retailers that do it right. The trick, Bread Finance CTO and Co-founder Daniel Simon told PYMNTS in a recent conversation, is...

Quick Reads
J.Crew Forms Credit Card Partnerships With Mastercard and Synchrony

November 29, 2023
Apparel seller J. Crew has launched a multi-year credit card program with Synchrony and Mastercard. The collaboration, announced Wednesday (Nov. 29), will see J. Crew and Synchrony team to launch a private label credit card program, and then work with Mastercard to introduce a co-branded credit card designed for J.Crew and J.Crew Factory customers next year. “As part of this partnership, Synchrony […]

Sears Announces Extension Of Co-Brand Credit Card With Citi

May 21, 2018
Sears Holdings and Citi have announced the extension of their 15-year co-brand and private label credit card relationship. The deal also includes long-term marketing arrangements, as well as enhancements to...

Vyze Survey: Consumers Aware Store Cards Are A Financing Option

June 09, 2017
Vyze, a cloud-based FinTech for retailers, announced Thursday (June 8) it released its third annual Retail Credit Survey of consumer behavior, which finds consumers are increasingly aware of retail credit...

Store-Branded Credit Cards Draw Profits, Unlike The Rest Of Retail

May 12, 2017
Amid the brick-and-mortar woes of retailers such as Macy’s, is there a silver lining to be spun from credit cards? The New York Times reports that department store operators are...