Brick-and-mortar retailers are opening experiential concepts by working with other brands as they look to engage consumers with experiences instead of products. Macy’s, for instance, is collaborating with DICK’S Sporting Goods and landscaping brand Miracle-Gro for Outdoor STORY, which is said to offer customers an “outdoor-inspired...
2019 got off to a bumpy start for Macy’s, as holiday sales slumped when they were expected to soar. “The holiday season began strong – particularly during Black Friday and the following cyber week – but it weakened during the mid-December period, and did not...
As it tests out new retail concepts such as pop-up shops, Macy’s has acquired a retail store in New York City that has a rotating selection of items called STORY. Every few months, the store picks a theme such as Love, Home For The Holidays...
Though the level of alarm one feels about the current state of physical retail in the United States can vary some, from mild concern to full-tilt fear of an oncoming apocalypse, there is no denying at this point that outside of a few continuously successful...
August 21, 2024
Blockchain startup Story raised $80 million in a Series B funding round. The San Francisco-based firm announced the financing Wednesday (Aug. 21) on social platform X, saying it would use the money to help it build a blockchain designed to prevent artificial intelligence companies from unwarranted use of creators’ intellectual property (IP), which Story referred […]
May 07, 2018
As it tests out new retail concepts such as pop-up shops, Macy’s has acquired a retail store in New York City that has a rotating selection of items called STORY....
