Retail brands are using media partnerships in creative ways to drive engagement, reaching consumers at more parts of their day-to-day routines. Take, for instance, insect repellant brand Off. The company earlier this month announced a partnership with The Weather Channel to provide an “OFF!Cast Mosquito...
In the wake of Peloton’s restructuring efforts that come amid a decline in user engagement and a shrinking user base, the connected fitness industry finds itself at a critical juncture. While Peloton’s actions shed light on sectoral challenges and responses, a broader examination reveals deeper trends shaping the future of fitness and...
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche...
Was getting more fit on your list of New Year’s resolutions? There’s an app for that … but which one would be best? The PYMNTS Provider Ranking of Fitness Apps is here to help you sort them out. Each month we strategically analyze each app to...
March 07, 2024
Led by names like Google, Apple and Samsung, the wearables category of the connected economy has become a study in contradictions. New, high-profile introductions have accelerated due to recent events like the Consumer Electronics Show and Mobile World Congress (MWC). On the other hand, niche players have also become more aggressive providing new use cases […]
November 15, 2022
This edition of PYMNTS’ Provider Ranking of Fitness app brings to light eleven contenders ready to sweat it to the top. Our top contender is unswayable from No.1. There’s a lot to compete for but only one tie in this edition. With a gap of 46 points from top to bottom, other highlights include some […]
February 16, 2021
Apple is offering new discounts on health apps this month in honor of American Heart Month, according to a report from 9to5Mac. American Heart Month takes place in February to...
