Subscription Churn news and trends

Walmart’s Vizio Acquisition Could Bring Revenue, Subscribers if It Tracks Data
Subscriptions // February 21, 2024

This week Walmart announced it is buying TV manufacturer Vizio for $2.3 billion. Walmart (and its affiliate, Sam’s Club) have been selling the Vizio brand for years. This latest move appears to be less about hawking flat screens and more about enabling Walmart to sell...

TechCrunch Cuts Subscription Program as Consumers Cancel Media Memberships
Subscriptions // January 31, 2024

Amid ongoing financial pressures, consumers are making difficult decisions about which subscriptions provide enough value to keep and which to cancel, and against this backdrop, TechCrunch has found its subscription business too costly to maintain. According to an internal memo Monday (Jan. 29) viewed by...

Retail Merchants Focus on Loyal Subscribers to Shore Up Sales
Subscriptions // December 20, 2023

In the last two years, due to persistent inflation and consumers returning to normal life, retail product subscriptions have steadily decreased from pandemic boom times to reach levels equivalent to 2019. This sharp correction in demand is common across all retail categories. To combat cancellations,...

Gen Z Subscribers Steer Clear of Commitment
Subscriptions // October 23, 2023

As subscription services target younger consumers, Generation Z is proving to prefer shorter stints over long-term commitments. According to findings from PYMNTS Intelligence’s study “The Subscription Commerce Readiness Report: The Loyalty Factor,” created in collaboration with sticky.io, which draws from a census-balanced survey of more than...

Interviews & Exclusives
Subscription Merchants See Failed Payments Spike Churn Rates

August 02, 2023
When the subscription industry’s customers experience failed payments, it can directly lead to churn, PYMNTS research reveals, prompting merchants to lose out on hundreds of millions of dollars. For PYMNTS’ study “Tracking Failed Payments,” created in collaboration with failed payment recovery solution provider FlexPay, we surveyed 200 executives to better understand the relationship between failed payments […]

Economic Headwinds Force Hard Look at What Drives Customer Value, Says FlexPay COO

May 05, 2023
PYMNTS asked business leaders for their take on how to plan for the rest of 2023 and what they are telling their teams to focus on. Trevor Murphy, COO and...

Subscription Business Performance Tied to One Key Metric Few Manage

January 09, 2023
Businesses seeking long-term success are digging into available metric data to keep customers coming back. Subscription companies have been one of the hardest-hit retail sectors as customers trim “nice to...

Coffee and Flower Brands Push Value to Survive ‘The Great Unsubscribe’

October 12, 2022
Core tools and tactics are similar among retail subscriptions, but guiding consumers to keep a beloved but nonessential subscription is a nuanced set of interactions that vary widely. In an...

Quick Reads
FlexPay and Spreedly Team to Recover Failed Subscription Payments

June 26, 2024
Open payments platform Spreedly has expanded its partnership with payments company FlexPay. The new collaboration, announced Wednesday (June 26), is designed to recover failed transactions and eliminate involuntary churn for subscription customers. With this expansion, FlexPay will offer Spreedly customers its Advanced Vault, a solution designed to increase transaction success rates, reduce the overall cost […]

Gen Z Leads Decline in Subscription Renewals

May 26, 2023
Value may outweigh convenience when it comes to recurring subscriptions, as consumers seek any and all avenues to cut costs. Consumers are digging deep to find ways to save as...