Amid a broader trend of consumers trimming retail box subscriptions, streaming entertainment looks to be a defiant holdout. Not only has it held onto the attention and budget allocation of American consumers, but it is increasingly viewed as an essential item within the realm of...
Inflation is changing consumer behavior — and not just in terms of shoppers looking for bargains. Many consumers are on the verge of eliminating subscriptions that do not maximize affordability and convenience. Subscription service providers seeking to retain these customers’ loyalty must optimize their offerings...
The pandemic accelerated the popularity of subscription-based pricing, and 23% of U.S. consumers now have at least one retail product subscription. However, amid a year characterized by inflation, our data reveals that the promotional benefits offered by these subscription services are ripe for abuse: 60%...
Merchants are taking the battle for consumer engagement seriously and broadening subscribers’ range of options, a critical pivot reflecting the reality that pricing is taking a backseat to fun and convenience in subscribers’ minds, even given the pressure that inflation may be exerting. Many subscription...
January 02, 2023
It’s been a year of transitions for the subscription business, creating question marks for 2023. Invoking “the great unsubscribe” became commonplace in 2022 as inflation-beset consumers had to pick and choose between the subscriptions acquired during two years of COVID restrictions. Those were hard choices, and some came off better than others. Looking at some […]
November 16, 2022
Inflation is changing consumer behavior — and not just in terms of shoppers looking for bargains. Many consumers are on the verge of eliminating subscriptions that do not maximize affordability...
September 13, 2021
The 18 months since March 2020 have been a veritable boom for retail subscription services. The sector has seen unprecedented growth in that time, with 142% more consumers having at...
June 28, 2021
The subscription commerce business is growing in the United States, and it is all thanks to one consumer segment: the “subscription curious.” Subscription curious consumers have emerged during the 16...
July 06, 2020
Subscription services, from monthly boxes to streaming entertainment channels to SaaS licenses, saw spikes during the lockdown. But what goes up must come down, and firms built on recurring revenue models are bracing for cancellations as “outside” becomes an option again. The Subscription Commerce Conversion Index, done in collaboration with Recurly, observes that “the shifting […]
