In the cutthroat world of subscription commerce, the best performers know that every additional second that it takes a consumer to convert to a paying customer, increases the odds that they won’t. The latest Subscription Commerce Conversion Index examines 300 data points across 178 sites...
The results are in. Merchants in the subscription video on demand/over the top (SVOD/OTT) market continue to dominate the Subscription Commerce Conversion Index™. Based on PYMNTS’ findings, the average score for SVOD/OTT businesses is 65.5 out of 100, beating out the average Index score of...
