It all started when Olive Garden pioneered its Never Ending Pasta Pass in 2018. With more than 850 locations nationwide, the Italian restaurant introduced the subscription service to 24,000 guests for $100. At the time of purchase, the first 50 guests could opt-in for a...
Porsche Passport, the luxury car maker’s subscription service that enables users to access Porsche cars through a mobile app, is luring in younger-than-expected drivers, reported CNBC. Klaus Zellmer, Chief Executive of Porsche North America, told CNBC that the program, which is just live in Atlanta...
July 07, 2023
Hooking consumers with the privileges of subscription membership is worth offering trial giveaways for Amazon and Walmart. Ahead of July’s savings extravaganza, Amazon and Walmart are increasing free subscriptions or trial offers for their membership programs, Amazon Prime and Walmart+. With the intent of luring and keeping consumers within their shopping ecosystems, these megaretailers are […]
March 29, 2018
Porsche Passport, the luxury car maker’s subscription service that enables users to access Porsche cars through a mobile app, is luring in younger-than-expected drivers, reported CNBC. Klaus Zellmer, Chief Executive of Porsche North America, told CNBC that the program, which is just live in Atlanta since November, is attracting drivers who wouldn’t typically drive their […]
