Super Bowl news and trends

Super Bowl Becomes Stage for AI Industry Rivalry
Artificial Intelligence // February 09, 2026

Artificial intelligence companies rarely dominate the Super Bowl advertising narrative, but this year’s game marked a turning point as AI firms moved into the spotlight. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content...

Anthropic Super Bowl Ad Targets OpenAI’s Advertising Plan
artificial intelligence // February 08, 2026

Anthropic is reportedly spending millions on a Super Bowl ad criticizing rival OpenAI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today....

Super Bowl Lineup Includes Cybersecurity Squad, Wireless Access Points and Data Centers
Cybersecurity // February 04, 2026

Ahead of the Sunday (Feb. 8) Super Bowl, the venue in Santa Clara, California, was outfitted with technology to combat cyber threats, boost Wi-Fi capacity and power a “massive” 4K videoboard, Reuters reported Wednesday (Feb. 4). Get the Full Story Complete the form to unlock...

NFL Keeps Prediction Markets Out of Super Bowl Ads as Trading Grows
Markets // February 03, 2026

For sports betting platforms, the Super Bowl is, well, their Super Bowl. When the Patriots and Seahawks take the field this Sunday (Feb. 8), they’ll be doing so with around $1.76 billion in wagers tied to their performances via U.S. sportsbooks, a nearly 27% increase...

Interviews & Exclusives
NFL Keeps Prediction Markets Out of Super Bowl Ads as Trading Grows

February 03, 2026
For sports betting platforms, the Super Bowl is, well, their Super Bowl. When the Patriots and Seahawks take the field this Sunday (Feb. 8), they’ll be doing so with around $1.76 billion in wagers tied to their performances via U.S. sportsbooks, a nearly 27% increase year over year. Get the Full Story Complete the form […]

CPGs Use Guacamole and Super Bowl to Trot Out AI-Powered Consumer Experiences

February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the...

Why Super Bowl LIII Puts Online Betting’s Future Front And Center

January 29, 2019
As the Super Bowl approaches, there is the usual uncertainty. Which team will win? Which commercials will be talked about most in the following days? Which brands will blow it?...

Quick Reads
Kalshi Sees Record $1 Billion in Super Bowl Trade Volume 

February 10, 2026
Prediction market Kalshi recorded $1 billion-plus in trading volume on Super Bowl Sunday. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required. yesSubscribe to our daily newsletter, PYMNTS Today. By completing this form, you agree to receive marketing communications from PYMNTS […]

Super Bowl Becomes Stage for AI Industry Rivalry

February 09, 2026
Artificial intelligence companies rarely dominate the Super Bowl advertising narrative, but this year’s game marked a turning point as AI firms moved into the spotlight. Get the Full Story Complete...

Anthropic Super Bowl Ad Targets OpenAI’s Advertising Plan

February 08, 2026
Anthropic is reportedly spending millions on a Super Bowl ad criticizing rival OpenAI. Get the Full Story Complete the form to unlock this article and enjoy unlimited free access to...

Super Bowl Lineup Includes Cybersecurity Squad, Wireless Access Points and Data Centers

February 04, 2026
Ahead of the Sunday (Feb. 8) Super Bowl, the venue in Santa Clara, California, was outfitted with technology to combat cyber threats, boost Wi-Fi capacity and power a “massive” 4K...