As Super Bowl weekend has consumers across the United States focused on one thing, brands and retailers are going all out to seize the opportunity to capture shoppers’ attention. According to the NFL, 200 million people watched last year’s Super Bowl, 60% of the U.S....
Papaya Global will use a Super Bowl commercial to showcase the launch of its artificial intelligence (AI)-powered platform for executing worker payments. The new workforce payments platform provides an end-to-end solution, the FinTech company in the workforce payments industry said in a Tuesday (Feb. 6) press release. Embedded payments...
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives...
House arrest isn’t getting any sweeter for disgraced FTX crypto founder Sam Bankman-Fried. While the 2023 Super Bowl was notably absent crypto advertisements this year, the criminally charged 30-year-old, who was once the face of the industry, still found reason enough to tune in to...
February 06, 2024
Artificial intelligence (AI) has entered the consumer-packaged goods arena in a big way, giving consumers more touchpoints and engagement with household brands. In fact, AI is even playing in the Super Bowl. Expect to see AI deployed in several Super Bowl commercials and marketing initiatives around the big event. The latest new in this area […]
January 29, 2019
As the Super Bowl approaches, there is the usual uncertainty. Which team will win? Which commercials will be talked about most in the following days? Which brands will blow it?...
February 06, 2024
Papaya Global will use a Super Bowl commercial to showcase the launch of its artificial intelligence (AI)-powered platform for executing worker payments. The new workforce payments platform provides an end-to-end solution, the FinTech company in the workforce payments industry said in a Tuesday (Feb. 6) press release. Embedded payments and AI technology are crucial for payroll companies to thrive […]
February 07, 2023
Legalized sports betting means wagers on this year’s big game could be bigger than ever. “With the expansion of legal sports betting, traditional Super Bowl wagers are expected to pass...
September 02, 2022
While the cryptocurrency fallout has triggered a wave of repercussions across multiple industries, the sports sector is still hanging on to sponsorships even if some of the bigger names in...
February 14, 2022
Coinbase had to throttle traffic Sunday evening (Feb. 13) after an ad for its cryptocurrency exchange — the largest in America — aired during the Super Bowl and attracted record...
