Having overspent dramatically on celebrity spokespeople and high-profile stadium naming deals just as the crypto winter was starting to blow across the industry, crypto exchanges have backed off of celebrity spokespeople urging to get “in on” an investment consumers are now very wary of at...
The NFL’s 2000 championship game was named the “Dot-Com Super Bowl” when some 20 of its hugely expensive ads were bought up by tech companies — several of which were defunct by the time the game aired — that didn’t survive the 2001 crash. To...
In the new world of media consumption, many brands sought to branch out their appeal with Super Bowl ads that had one foot in the TV broadcast and another online. Does the trend towards the latter portend an end of big ticket in-game advertising costs?
June 14, 2022
The NFL’s 2000 championship game was named the “Dot-Com Super Bowl” when some 20 of its hugely expensive ads were bought up by tech companies — several of which were defunct by the time the game aired — that didn’t survive the 2001 crash. To borrow a line from another sport, it’s déjà vu all […]
September 02, 2022
While the cryptocurrency fallout has triggered a wave of repercussions across multiple industries, the sports sector is still hanging on to sponsorships even if some of the bigger names in digital assets have pulled out of deals. From team uniforms and stadium naming rights to Formula One racing car liveries and Super Bowl ad spots, […]
