Data shows that this coming Saturday — December 22 — is poised to be the biggest shopping day of the year. Craig Johnson, president of Customer Growth Partners, said that U.S. shoppers are expected to spend an estimated $26 billion on Saturday, more than the...
Even though it’s off to a strong start, troubles in Europe and a global consumer slowdown could adversely affect the final stretch of the holiday shopping season, according to a report by Reuters. The last shopping Saturday before Christmas is called Super Saturday, and it’s...
While Black Friday gets all of the press, Super Saturday has been creeping up in recent years to become the holiday season’s secret second pole of retail action. Consumers, now trained by retailer discounting behaviors around the holiday where sales start earlier and run throughout the...
December 23, 2019
Online shopping has fundamentally changed the rules of how to gauge a company’s performance around the holidays. Unlike the old days, the number of people visiting a store on a major shopping day is no longer an indicator of success, Wall Street analysts say, according to Reuters. Instead, the array of tactics to judge success […]
December 20, 2018
Data shows that this coming Saturday — December 22 — is poised to be the biggest shopping day of the year. Craig Johnson, president of Customer Growth Partners, said that...
December 19, 2018
Even though it’s off to a strong start, troubles in Europe and a global consumer slowdown could adversely affect the final stretch of the holiday shopping season, according to a...
