Supergoop news and trends

Why Brands Like Supergoop Are Educating Consumers on FSA Spending
Retail // October 12, 2023

Flexible spending accounts (FSAs). Chances are, if you have one, it’s probably underused.  While many people associate FSAs with medical and dental costs, many are unaware of the hidden wealth of wellness-related costs that can be covered. And this unexplored opportunity is opening up a...

The Many Pivots Enroute To A Multi-Million Dollar Skincare Brand
Retail // July 23, 2019

One might assume the hardest part of building a product to disrupt the traditional sunscreen industry would be actually formulating a new brand of sunscreen. Particularly if one’s goal is to make it free of oxybenzone and parabens — two of the more common preservatives...