Supplements news and trends

Harnessing The Power Of Habit To Energize DTC Health
Retail // January 02, 2020

As of 2019, vitamins were a big revenue generator in the U.S., as consumers typically shell out a little over $30 billion a year on vitamins and dietary supplements. In some regards, this is not exactly a new trend. Since their discovery in the late 19th century, vitamins, supplements...

The Vitamin Shoppe On Offering Subscriptions At The POS
Subscription Commerce // November 08, 2019

The subscription commerce market has grown by more than 100 percent each year for the past five years. While many businesses are wholly built on subscriptions, some are offshoots of existing brick-and-mortar retail chains or traditional eCommerce enterprises. Bloomingdale’s, Google and Nike are just some...

Lifestyle Brand Goop Subject Of UK Complaint
Retail // October 29, 2018

After lifestyle brand goop allegedly made misleading claims regarding its products, a nonprofit charity has filed a complaint in the United Kingdom. The Good Thinking Society has reported the company to the country’s Advertising Standards Authority (ASA) and the National Trading Standards, CNBC reported. For...

Groupon How Much Spent On Beauty And Wellness
Retail // July 28, 2017

Beauty is and always has been one of humanity’s favorite topics. English poet Thomas Overbury famously observed that it is only skin deep, while Irish poet Margaret Wolfe Hungerford noted that it is “in the eye of beholder.” And while no one knows who exactly...

Interviews & Exclusives
How Subscriptions Make The $30B Vitamin Market A Daily Ritual

January 24, 2020
For first-time shoppers, buying vitamins can be a little overwhelming. There are so many options, formulations and regimens, but not much in the way of hard data to tell one why they should take one over another. Vitamins may be a massive market in the U.S., but, for consumers, it is not a well-understood one. […]

Groupon How Much Spent On Beauty And Wellness

July 28, 2017
Beauty is and always has been one of humanity’s favorite topics. English poet Thomas Overbury famously observed that it is only skin deep, while Irish poet Margaret Wolfe Hungerford noted...

Quick Reads
Lifestyle Brand Goop Subject Of UK Complaint

October 29, 2018
After lifestyle brand goop allegedly made misleading claims regarding its products, a nonprofit charity has filed a complaint in the United Kingdom. The Good Thinking Society has reported the company to the country’s Advertising Standards Authority (ASA) and the National Trading Standards, CNBC reported. For instance, a goop offering named “The Mother Load” has 110 […]